A pocket dietitian, road-trip-sharing service and an app designed to improve countryside travel earned top honors at 麻豆原创鈥檚 2018 Social Venture Competition. The competition, which took place Nov. 15 and is in its third year, rewards students who develop solutions intended to impact society鈥檚 biggest problems.
Senior photonic science and engineering major Rafaela Frota beat out six other finalist companies with her concept for Wawwe (We Are What We Eat.) The mobile app uses data and algorithms to help people decide whether they should eat something based on their personal dietary needs.
The competition rewards students who develop solutions intended to impact society鈥檚 biggest problems.
In under seven minutes, finalists had to present the problem they intended to solve, the solution they planned to offer, and a sustainable and scalable business model that could deliver the solution. Then they had up to three minutes to answer questions from a panel of three judges, who selected winners based on criterion such as concept, social impact, context, performance measures and presentation.
鈥淭he inspiration for Wawwe came from my desire to help give confidence and support to people diagnosed with a diet restrictive illness and were feeling lost and overwhelmed,鈥� says Frota, who came up with the idea at 14 after watching food documentaries such as Food Inc. 鈥淢y dream is to work with hospitals across the nation to bring Wawwe to as many patients as possible and increase their health through easy access, easy to understand personalized nutrition.鈥�
Frota was awarded a $2,500 scholarship from State Farm Insurance, which sponsors the contest. Second-place finishers took home $1,250 and third-placed earned $500 in scholarship funding.
About the Competition
麻豆原创鈥檚 Social Venture Competition differs from other business contests because at the core of each business is a greater purpose to serve individuals or a community. Cameron Ford, director of 麻豆原创鈥檚 Center for Entrepreneurial Leadership and Blackstone LaunchPad, created the competition in 2015 to provide a platform for students to learn how to utilize entrepreneurship to address complex, social problems.
鈥淥ne of the challenges with social ventures or enterprises is evaluating their success,” Ford says. 鈥淚t鈥檚 a little bit different from a standard corporate [measurement,] like sales, revenue, number of customers and stuff like that. Here you鈥檙e looking at things a little more broadly, like impact, which can be pretty difficult to measure.鈥�
鈥溌槎乖� has really paved the way for us to have access to so many more opportunities … and we鈥檙e incredibly grateful for that.鈥� 鈥撎�David Thomas Moran 鈥�14MFA
Last year, texts and technology doctoral student听David Thomas Moran 鈥�14MFA听and听art major听Nathan Selikoff 鈥�04,听a Burnett Honors Scholar,听were able to overcome this challenge. They won the competition with their transportation tech startup Omnimodal. The platform merges real-time public transportation information with already existing navigation apps so users can use their phones to get around easier. Their win at 麻豆原创 led them to even greater success in the local community as they went on to win Central Florida鈥檚 Rally Social Enterprise Accelerator.
鈥淭he [Social Venture Competition] reminded Nathan and I that it鈥檚 so important to break out of our innovation silos and actively engage with all the incredible opportunity spaces across the Central Florida startup community here at 麻豆原创 and beyond,鈥� says Moran.听鈥溌槎乖� has really paved the way for us to have access to so many more opportunities since we won last year and we鈥檙e incredibly grateful for that.鈥�
This Year鈥檚 Winners
About thirty minutes before this year鈥檚 competition, two finalists realized they had similar ideas for their long-distance ride sharing app 鈥� down to the same statistics used in their presentation.听 Rather than compete against each other, senior information technology major Eliecer Vera and junior computer science major Breezy Baldwin recognized an opportunity to be more successful through partnership
鈥淚t was really bizarre how identical they were. We both realized that neither of us would be likely to win the competition if we had the exact same pitch, but that it applied to our companies as well. We both can鈥檛 go head-to-head in the exact same market,鈥� says Baldwin.
鈥淲e both realized that neither of us would be likely to win the competition if we had the exact same pitch.鈥� 鈥撎鼴reezy Baldwin, 麻豆原创 student
Within minutes Baldwin, who has been working on her idea for 18 months and Vera, who developed his four months ago, managed to successful merge their presentations and companies under the name Hchhkr (pronounced 鈥渉itchhiker鈥�.) So much so that they earned second place. They plan to continue working together.
Third place was awarded to Connected Wise, a smart onboard device that aims to improve safety in rural areas by allowing drivers to communicate with one another about road conditions. The company鈥檚 founders, Enes Karaaslan and Burak Sen, developed the idea from the areas of focus in their civil engineering doctoral studies.
The Food Exchange, developed by junior finance major Aurora Pavlish-Carpenter and first-year environmental engineering major Talia Gratz, earned an honorable mention and received $250. The app focuses on reducing food waste by allowing users to trade their unwanted food with other users nearby.
Other Finalists
Three more companies qualified to present at the competition:
Students who are interested in pursuing any venture, social or otherwise, are encouraged to visit the Blackstone LaunchPad on the first floor of the Student Union to get one-on-one coaching from someone with experience or expertise.
