We鈥檙e starting to see signs of tourism鈥檚 anticipated comeback this summer as more of the country鈥檚 population becomes vaccinated.

As of April 27, the Centers for Disease Control and Prevention advised that people who are fully vaccinated do not need to get tested before or after travel unless their destination requires it, and do not need to self-quarantine. However, travelers are required to wear a face covering on planes, buses, trains and other forms of public transportation traveling into, within, or out of the United States and in U.S. transportation hubs such as airports and stations. Additionally, the CDC still recommends avoiding crowds and washing hands often even if you鈥檝e been vaccinated.

What else can travelers expect from their planned adventures this summer?

Alan Fyall is a travel expert, the associate dean of academic affairs and Visit Orlando Endowed Chair of Tourism Marketing at the Rosen College of Hospitality Management. Fyall has published widely in the areas of tourism and destination marketing and management, including 22 books, and has conducted numerous consulting and applied research projects for clients in Africa, the Caribbean, the European Union, South East Asia, the United Kingdom and United States.

A British native, he estimates he has visited more than 40 countries. Below he shares his predictions for the 2021 summer travel season.

How will tourism impact the Central Florida region this summer?

I think ultimately it鈥檚 going to be very positive, but it鈥檚 also complicated. Florida in essence is no different from anywhere else. There鈥檚 a split pressure with the pandemic between wanting to open because commercially, that makes sense 鈥� but it only makes sense to those people that are willing to come here knowing that the situation may not be perfect.

So what do I mean by that? Saying that there鈥檚 no mask mandate, essentially you鈥檙e pleasing half the market, but the other half of the market will be far more wary and may 聽stay away. And that鈥檚 not a political thing 鈥� that is just how the market鈥檚 behaving both here in the US and internationally. Every single country has got these dynamics and you鈥檙e never going to please everybody.

But I think that the positive for Florida, particularly Central Florida, is for the most part, the industry has been really, really responsible. I think that the city and the county mayors have done a good job in a very, very difficult situation. The theme parks have done an excellent job in terms of their adaptations. I think Florida has done as much as it possibly can in the circumstances of COVID. And I think we will reap the benefit of that in the summer.

What places will be desirable destinations this summer?

I would say anywhere that鈥檚 near a national park, state park or coastal resorts. I think they will boom this summer. You鈥檝e got places like Zion up in Utah that are doing limited times and restricted shuttle buses because they just know the demand is going to go crazy. Obviously these destinations are amazing sites to see anyway, but what works in their favor is they鈥檙e outside, so they鈥檙e as healthy as you鈥檙e going to get. Even places that really aren鈥檛 on the tourist trail 鈥� even Pittsburgh, for instance, is going to be busy. People want to see their parents. They want to see their cousins and family. So I think people will travel anywhere and everywhere just to reconnect.

When will the peak travel time hit, and how long will it last?

There鈥檚 a lot of good articles at the moment predicting that the next seven or eight years are going to be the booming 鈥�20s like the 1920s. I sort of buy that. The Florida and domestic market is picking up now, but I expect will be fully functioning by probably summer 2022. You won鈥檛 see 聽the international market back in large numbers until maybe 2023 just because of the booking cycle. So I think two, three years down the line, it鈥檒l be flying again. The biggest challenge is going to be business travel because of all the technology platforms and options for virtual meetings and conferences available now that have worked so well during the pandemic.

There is a precedent of vaccines for other illnesses being required or recommended for international travel. Why is the COVID vaccine passport such a contentious issue?

Politics. And that is a simple answer, but essentially that is the answer. The big problem at the moment is there is no consensus anywhere really as to what鈥檚 the right thing to do. For many destinations, these 鈥減assports鈥� offer confidence to the industry and the market that it is safe to return with the economic benefits of opening outweighing the 鈥渞ights鈥� of individuals. Many European and Asian countries are accepting such passports, somewhat reluctantly, as the price to be paid for re-opening after a year of industry closure. The alternative viewpoint is that COVID passports create a 鈥渢wo-tier鈥� society between vaccinated and un-vaccinated individuals with freedom to travel constrained by individual views on vaccinations or access to vaccines. There is no easy answer with strong arguments both for and against COVID passports.

I鈥檓 not particularly pro-COVID passports, but if you鈥檙e an industry that鈥檚 absolutely bursting to at least get something going 鈥� like cruises, for example, then they make sense. If you want cruises to start, there are very strong arguments to say, we鈥檒l have a COVID passport for a defined period of time to at least get the industry moving again. So if that is the compromise and what鈥檚 necessary to get three or four ships at least up and running, it鈥檚 not ideal, but it鈥檚 a compromise, so why not? Either you get it going, or you don鈥檛 get it going. You can鈥檛 have it both ways.

How will air travel compare to road travel?

The airlines are doing pretty well. They have cut lots of the routes so they鈥檝e got reduced supply, but what they do offer they are filling out. I think cars will be booming. This will be the road trip summer, as we鈥檝e talked about because of the national parks, the coastlines and even the theme parks because they鈥檝e demonstrated they can operate safely and they鈥檝e done a good job.

Refundable has been the name of the game for the last year. What changes do you foresee?

I would cash your vouchers in quick.

Are you a believer in travel insurance?

It depends where I鈥檓 going and what the healthcare provisions are. In the U.S., no. If I鈥檓 traveling internationally, yes.

Are there any tools you鈥檇 recommend for travelers to make their lives run smoother while they鈥檙e traveling?

That鈥檚 a good question because keeping up with all the changes right now can be a headache. You need to be mindful of travel advisories. So let鈥檚 say for the sake of argument you鈥檙e traveling to France. You need to review what the advisory for travel is to France from the U.S. government, as well as the reciprocal advice from the French authorities. 聽Bookmark them onto your phone and stick to the government advice, because ultimately that鈥檚 the advice that carries weight.

鈥淭he increasingly complex business environment the travel and tourism industry is facing requires an interdisciplinary approach to produce professionals who not only have a strong technology foundation but also understand the business context in which the technology is applied.鈥�
鈥� Youcheng Wang

The proliferation of new and emerging technologies that make traveling more convenient and efficient, such as ride-sharing mobile apps and third-party booking services, is fueling the industry鈥檚 demand for high-tech workers.

The master鈥檚 degree program 鈥� the first of its kind in the nation 鈥� will be offered by 麻豆原创鈥檚 College of Engineering and Computer Science and Rosen College of Hospitality Management, which is ranked No. 4 in the world for hospitality education by CEOWorld magazine. The degree was approved by the 麻豆原创 Board of Trustees and the Florida Board of Governors last year.

鈥淭his innovative program is the result of strong collaboration between our two colleges, and illustrates how 麻豆原创 continually strives to create opportunity beyond traditional academic boundaries,鈥� says Michael Georgiopoulos, dean of the College of Engineering and Computer Science.

鈥淭he increasingly complex business environment the travel and tourism industry is facing requires an interdisciplinary approach to produce professionals who not only have a strong technology foundation but also understand the business context in which the technology is applied,鈥� says Youcheng Wang, dean of the Rosen College of Hospitality Management. 鈥淪uch a partnership program between the two colleges is definitely the right answer to the industry call.鈥�

Orlando, where 麻豆原创 is located, is the No. 1 travel destination in the United States and provides an ideal learning environment for technology professionals who may want to apply their skills in the travel industry.

The program has been designed by a team of 麻豆原创 faculty led by Alan Fyall, associate dean of academic affairs, Visit Orlando Endowed Chair of Tourism and a professor of hospitality. Fyall is an expert in global travel industry workforce trends.

鈥淭here is no better place than Orlando to get hands-on experience in the travel industry,鈥� Fyall says. 鈥淪tudents in this degree program can work for airlines, hotels, resorts, travel companies, entertainment companies, theme parks 鈥� the opportunities are endless here.鈥�

The travel technology and analytics master鈥檚 degree will appeal to technology professionals who may be working in other industries, according to Ali Gordon, associate dean for Graduate Affairs in the College of Engineering and Computer Science.

鈥淢any of our computer science and information technology graduates are recruited by large-scale technology companies, and therefore may not initially consider the travel industry when they make early-career moves,鈥� Gordon says. 鈥淭his new degree gives these professionals another exciting career choice.鈥�

Also on the faculty team is Naveen Eluru, associate professor of civil engineering. Eluru is an expert in transportation engineering and technology and heads the Transportation Econometric Modeling Group at 麻豆原创. He will teach one of the core analytics courses in the program.

Eluru notes that while the COVID-19 global pandemic has disproportionately affected the travel and tourism industry, this time can present an opportunity for professionals to broaden their skills and engage in the industry鈥檚 resurgence.

鈥淭he revival of the travel and tourism industry will lay increased emphasis on the application of technology and analytics in the future,鈥� says Eluru. 鈥淲ith the rapid emergence of new technologies, the opportunity for career growth in travel technology and analytics is huge, as the role of smart infrastructure expands in tourism and hospitality sectors along with burgeoning smart transportation systems across cities.鈥�

Eluru is also on the faculty team that designed and oversees 麻豆原创鈥檚 master鈥檚 degree in smart cities program 鈥� another first-of-its-kind program in the nation 鈥� that began last fall.

The 30-hour master鈥檚 degree program in travel technology and analytics is offered partially or fully online. In-person classes are scheduled to be held at both the Rosen College campus near International Drive and 麻豆原创鈥檚 main campus in east Orlando.

The coursework follows an appropriate mix of required core courses and elective options. The core courses will cover concepts in travel technology, hospitality management and travel analytics, providing STEM students with a solid foundation in the travel and tourism industry. The program also includes a capstone course to provide students with hands-on tourism industry experience.

Core courses include Smart Travel and Tourism, International Tourism and Management, Service System Quality Engineering, Discrete Choice Modeling in Transportation, Algorithms and Models for Smart Cities, and a capstone course.

The deadline to apply for the program is July 1, 2020.

Wang is the William C. Peeper Preeminent Professor in Destination Marketing and has been the recipient of 麻豆原创鈥檚 Researcher of the Year Award, Rosen College鈥檚 Distinguished Researcher of the Year Award, as well as the Keeling Dissertation Award at the Travel and Tourism Research Association conference.

His research and consulting interest focuses on hospitality marketing and management, destination marketing and management, collaborative strategies, and technology management. He is a member of several professional associations including the Travel and Tourism Research Association and the International Society of Travel and Tourism Educators. Wang is the author of four books and more than 150 scientific publications, and is a frequent speaker at international and national conferences and industry forums.

Fyall also is the Visit Orlando Endowed Chair and the interim chair of the tourism, events and attractions department at 麻豆原创 Rosen College. He has published widely in the areas of tourism, destination marketing and management, including 22 books.

Fyall is a former member of the Bournemouth Tourism Management Board and has conducted numerous consulting and applied tourism research projects for clients in the United Kingdom, European Union, Africa, the Caribbean, United States, Central and South America, and Southeast Asia. Fyall also teaches International Tourism Management and has examined 30 doctoral students around the world. He is a co-organizer with the City of Orlando of the upcoming Tourism 2030 workshop to be held in May.

Wang and Fyall will be inducted into the academy at its next biennial conference in 2021.

The academy is housed at the School of Hotel & Tourism Management at The Hong Kong Polytechnic University in Hong Kong. It was founded in 1988 and has 87 fellows worldwide.

鈥淣ow that our master鈥檚 degree program is fully online, it makes the decision to get an advanced degree even easier for busy professionals,鈥� said Dr. Alan Fyall, graduate programs director at Rosen College. 鈥淲e want to help students customize the program to fit their needs, so they can take the next step in their career and advance into top level management roles.鈥�

Rosen College is also introducing two new graduate certificate programs in Event Management and Destination Marketing and Management. These shorter, more flexible niche programs are for students who do not currently have the time nor desire to complete a full master鈥檚 degree program. Students can enroll in the certificate programs starting Fall 2015.

Rosen College is accepting applications for the M.S. in Hospitality and Tourism Management and will host several graduate program information sessions this spring at its Orlando campus. Visit to register and learn more or contact Dr. Alan Fyall at 407.903.8808 or Alan.Fyall@ucf.edu.

Bournemouth University has a growing population of 17,706 students and 2,000 international students from 100 countries. Situated in the center of the south coast, Bournemouth is a tourist destination located about two hours from central London by train or coach and about 1.5 hours from Heathrow Airport. Its relaxed beach lifestyle is the perfect setting for studying subject areas like hospitality, tourism, events, leisure, retail and sport.

Students will be able to attend Bournemouth University starting in Spring 2015.

For more information, please contact , Rosen College’s study abroad coordinator at Fazal.Jameer@ucf.edu.

Published by Elsevier, a world-leading provider of scientific, technical and medical information products and services, the Journal of Destination Marketing & Management provides a critical understanding of all aspects of destination marketing and management, as they are situated in their particular policy, planning, economic, geographical and historical contexts.

The journal will be of particular interest to those involved in the interdisciplinary approach of marketing and management, economic development and planning, geography, sociology, psychology, anthropology, retailing, policy making and public administration of tourist destinations.

鈥淔or academics to fully understand destinations, engagement with professionals in the field is critical to ensure that research is contemporary, relevant and of value to those making decisions and allocating funds for infrastructure, attractions and marketing campaigns,鈥� said Fyall. 鈥淚t is for this reason that the Regional Spotlight feature of short, contemporary and critical opinion pieces from those very close to the workings of destinations, is such an important aspect of the new journal. It is thus hoped that our new journal will serve as a catalyst for both academics and professionals who are passionate about tourism destinations in advancing academic scrutiny and management expertise to the ultimate benefit of the visitor.鈥�

According to Fyall, destinations are arguably the single most important prerequisite for the continued success of the global tourism industry, and warrant serious and sustained academic scrutiny.

鈥淭he journal is a timely and significant contribution to an area of study which is relatively under-researched but important to scholars and professionals who are treating destinations as units of analysis in the context of tourism studies,鈥� said Wang. 鈥淲e are committed to developing Journal of Destination Marketing & Management as the leading international journal for the study of tourism destinations.鈥�

Elsevier will offer free online access to the publication鈥檚 content for the next 12 months, before switching to a paid subscription format.