His college colleagues say he is a pro and this summer so did his colleagues nationwide. Schminke was one of four professors recognized for their excellence with a national Master Ethics Teacher Award.

He was recognized for making significant contributions to the teaching of business ethics at the Teaching Ethics at Universities Conference in late May.

Schminke has served as a research fellow with the Ethics Resource Center in Washington, D.C., and was an advisor to organizations ranging from family businesses to Fortune 500 firms, the U.S. Strategic Command and Army. He also has been an expert witness on corporate ethics in U.S. District Court proceedings. Schminke received his doctorate from Carnegie Mellon University and has served as a visiting scholar at Oxford University and the London School of Economics.

He has published two books, more than 40 articles, and given more than 70 presentations on business ethics at professional conferences and universities in the United States and abroad. His thoughts on business strategy, management and ethics have appeared in more than 50 newspapers and magazines, including the New York Times, Newsday and Chicago Tribune.

This year Schminke was joined by fellow award recipients Joanne Ciulla of Rutgers University, Daryl Koehn of DePaul University and Jeffrey Sonnenfeld of Yale University.

The Marriott School of Business at Brigham Young University hosted the conference and it was sponsored by the Society for Business Ethics and the Wheatley Institution at BYU.

Marshall Schminke serves as the inaugural BB&T Professor in Business Ethics.

Photo: From left to right are: Marshall Schminke, Nan C. Hollis, regional president, Central Florida Region, BB&T; Foard Jones, CBA interim dean, and Joseph A. Losch, Jr., senior vice president, Metro Orlando Area Executive, BB&T.

The case study for the competition was Target Corporation. The winning team presented 鈥淯-Design.鈥� Team members included:聽Keristen Black,听Melissa Blette,听Michael Chandiramani,听Krista Forti, 补苍诲听Michael Newman, all graduating seniors.

Their strategy consisted of Target partnering with universities to bring bedroom design concepts to campuses so students can plan their own dorm bedrooms. Their strategy leveraged technology where students could use their smart phones to mix and match products and picture the layout of their rooms before making purchases. They also considered the long-term benefit of their strategy by making the case that college graduates were likely to be Target customers well into the future.

Judges for the finals were College of Business Administration graduates and Hall of Fame inductees聽Paul Gregg, 鈥�74 and 鈥�76;Tom Bland, 鈥�75 and 鈥�79, as well as聽Vic Caserta, a senior executive from Target Corporation. Judges for the semifinal round included 10 Target representatives, and seven graduates from the College of Business Administration’s Executive MBA program.

The Capstone competition takes place at the end of each semester.