Guests entering the room needed to immediately understand the story, Swift reasoned.

麻豆原创鈥檚 newest Pegasus Partner, Universal Destinations & Experiences, recently joined 麻豆原创 to launch a first-of-its-kind school for future themed entertainment leaders.

For Swift, a set dresser at Universal Orlando Resort, the answer was more than where to place a prop. As part of a team developing a Halloween Horror Nights house, she helped shape the story guests would experience the moment they entered. Every staged bloodstain, overturned object and carefully placed detail served a purpose, even to visitors who rushed through the room with their eyes squeezed shut.

鈥淵ou might sit there and pretend to be the person and think, 鈥楬ow would that look here? How would that inform the space?鈥欌�� Swift says.

For the recent 麻豆原创 theatre graduate, questions like that are part of her dream job.

Finding Her Place Behind the Curtain

Born and raised in Orlando, Swift grew up drawing, painting, singing and sewing. She once imagined a future in interior design, and she loved performing. But backstage at Boone High School, she discovered a place where all her talents could truly thrive. Stage production combined artistic expression, teamwork, problem-solving and endless opportunities to keep learning. It was the first glimpse of a career where creativity could shape experiences and bring stories to life.

鈥淚鈥檝e always been a creative person who really liked learning different methods of creation,鈥� she says. 鈥淚 never really stuck to one medium.鈥�

Theatre gave those interests a home. It also gave Swift the confidence to build a career around them.

麻豆原创鈥檚 College of Arts and Humanities offered what she couldn鈥檛 find elsewhere: a robust undergraduate theatre design and technology track.

鈥溌槎乖� was truly the only place where design and technology took importance in the space of theatre,鈥� Swift says.

An Education Built Around Doing

At 麻豆原创, Swift learned industry-standard techniques and applied them through eight production assignments. She served as a light board operator, props manager, audio technician, scenic paint charge and associate projections designer. Each role helped her understand how the parts of a production come together.

For Sweeney Todd at Dr. Phillips Center for the Performing Arts, Swift translated the scenic designer鈥檚 vision into paint treatments and led students in applying them. For Legally Blonde, she helped use projection mapping to transform scenic pieces with changing colors, textures and video.

鈥淵ou鈥檙e not just learning the theory. You鈥檙e doing it as well,鈥� she says. 鈥淭hat鈥檚 where I feel I learned the most.鈥�

Swift believes theatre education is often misunderstood as training for performers. Behind every production are people who design, build, budget, research, troubleshoot and communicate under tight deadlines. Those skills can carry graduates into film, television, theme parks and other fields.

鈥淚f you know theatre, then you understand that those people can do anything,鈥� Swift says.

Creating the Scare

Swift joined Universal during her sophomore year. This year, she was selected for the team that helps create immersive environments for Halloween Horror Nights houses.

That work includes creating the elements that make every room horrifyingly convincing. Swift and her team also secure the props so they stay in place as guests move through the house.

She enjoys walking through the houses among the guests and watching them react. Whether she鈥檚 choosing furniture or making a new prop look worn, she draws on what she learned at 麻豆原创: The smallest detail can tell a larger story.

Swift once walked through Halloween Horror Nights wondering how its frightening worlds were made. She came to 麻豆原创 to learn how to build them. Now, she brings them to life 鈥� down to the clues on the kitchen floor.

As 麻豆原创 works to fuel discovery and innovation, alumni like Annie Swift 鈥�26 show what听 Knights can create when they carry their curiosity, ingenuity and determination into the world. Join , and help build a future the world has only begun to imagine.

贵辞谤听seven consecutive years, the听Rosen College of Hospitality Management听谤补苍办蝉听No. 1 in the nation听for Hospitality and Tourism Management Programs, according to听ShanghaiRanking鈥檚 2026 Global Ranking of Academic Subjects.

鈥淭he ranking recognizes what Rosen College has accomplished over the past two decades,鈥� Rosen College Dean Cynthia Mejia says. 鈥淲hat excites me most is how we build on that foundation. Our goal is to influence the future of hospitality through the students we educate, the research we produce, the partnerships we create and the solutions we help develop for the industry’s most important challenges.鈥�

Additionally, 麻豆原创 ranks听No. 2 in the nation听for Transportation Science and Technology 鈥� and in the top 10 for the seventh year in a row. The recognition reflects the breadth of research underway across 麻豆原创 to develop solutions and advancements for the future of the transportation industry while improving safety and mobility on the nation鈥檚 most critical and busiest roadways.

鈥淚 am happy that our hard work and expanding our transportation faculty have paid off in this continuous recognition,鈥� 麻豆原创 Pegasus Professor Mohamed Abdel-Aty says. 鈥淲e have opened new fronts in transportation systems, technology and ideas looking to the future. We balance traditional transportation research with cutting-edge and high-impact new directions.鈥�

The rankings represent significant industries that drive international economies with travel and tourism contributing to a global GDP (gross domestic product) of $11.6 trillion and supporting about one in every nine jobs around the world, according to the World Travel and Tourism Council鈥檚 2025 report.

The ShanghaiRanking Global Ranking of Academic Subjects evaluates universities by academic discipline using research-focused indicators, these include measures related to research output, research quality, international collaboration and academic influence.

A Global Leader in Hospitality and Tourism Research

Located in the nation鈥檚 top tourism destination, Rosen College students, faculty and staff are embedded in industry, allowing them to directly explore emerging areas in the field.

鈥淭his ranking reflects the depth, quality and consistency of the research being produced by our faculty,鈥� Manuel Rivera, associate dean of research at Rosen College says. 鈥淭o be recognized once again among the world’s leading hospitality and tourism programs is a testament to the collective efforts of our faculty, students, alumni and industry partners. The ranking recognizes the foundation Rosen College has built over the past two decades. Building on that foundation, Rosen College is helping shape the future of hospitality through impactful research, innovation, industry partnerships and the development of future leaders.鈥�

Faculty research spans areas including tourism, lodging, events, food service, consumer behavior, technology, and the management of destinations and hospitality organizations, including:

• HFTP Professor of Hospitality Financial Management and Technology Mehmet Altin鈥檚 study on entrepreneurial ecosystems in hospitality and tourism with a comparative analysis across economic contexts, which was published in Tourism Economics.
• Associate Professor Yun Ying Zhong, a research faculty member of 麻豆原创鈥檚 Disability, Aging and Technology faculty cluster initiative, completed a systematic review of 30-year research on hospitality in healthcare, which was published in the International Journal of Contemporary Hospitality Management.
• Assistant Professor Frank Badu-Baiden鈥檚 study of the factors influencing consumers鈥� acceptance of drone food delivery, including the role of usefulness, emotions and perceived risk, which was published in the International Journal of Hospitality Management.

The No. 1 ShanghaiRanking placement builds on Rosen College鈥檚 continued excellence in curriculum, research and workforce impact as Universal Destinations & Experiences (UDX) joined 麻豆原创 as a Pegasus Partner in June to establish the Universal School of Experience Leadership & Innovation. Through this partnership, 麻豆原创 and UDX will further explore:

• Service robotics and human-centered approaches to shape guest and employee interactions

• AR and VR simulation technologies for training, operations, and immersive environments
• AI and digital twins for optimizing and personalizing the guest experience

Advancing Transportation Safety and Technology

With more than 23.4 million residents in 2025, Florida is the nation鈥檚 third most populated state, according to the U.S. Census Bureau. In the same year, the Sunshine State welcomed 143.3 million visitors听as America鈥檚 No. 1 domestic travel destination, according to Visit Florida.

As residents and tourists navigate around the state, 麻豆原创 researchers are working to improve transportation challenges related to roadway safety, emerging mobility technologies and other areas.

Abdel-Aty and Associate Professor Shaurya Agarwal lead multiple projects funded by U.S. and Florida Departments of Transportation to develop safety plans and demonstrate technologies across various Florida counties.

One examines Florida鈥檚 Regional Advanced Mobility Elements, or IFRAME, project along Interstate 4 between Orlando and Tampa. The study is evaluating the performance of advanced transportation technologies to inform decisions about future investments to enhance safety and mobility.

Research Assistant Professor Zubayer Islam and Abdel-Aty鈥檚 Central Florida Expressway Authority (CFX) project 鈥� the first of its kind in the Southeast 鈥� evaluates the effectiveness and enhancements of the agency’s Flex Lanes Program on sections of its expressway. It is the latest development in 麻豆原创鈥檚 longstanding partnership with the CFX.

For nearly 14 years, 麻豆原创 has worked to make highways safer by tackling wrong-way driving, one of the nation鈥檚 deadliest roadway hazards. An international expert in transportation engineering, planning and operations, Professor Haitham Al-Deek, in partnership with CFX, designed, implemented and evaluated wrong-way driving and prevention system technology to detect and deter wrong-way driving on high-speed roads. Deployed across the CFX system, it has achieved an 88.5% driver self-correction rate, the highest known worldwide, which is well supported by the largest amount of data collected on the performance of the invented technology.

Al-Deek and his students also invented the nation鈥檚 first algorithm to help transportation agencies identify wrong-way driving hotspots and prioritize improvements for greatest safety impact with maximum economic efficiency. Through competitively won contracts at state and national levels, this algorithm was implemented for five transportation networks throughout Florida and Idaho.

鈥淎ccording to the data we collected, the deployed lifesaving technology on CFX transportation network helped 2,541 out of the detected 2,870 wrong-way drivers self-correct and turn around safely as of June 2026,鈥� Al-Deek says.

Research That Translates to Daily Impact

麻豆原创鈥檚 performance in transportation science and technology and hospitality and tourism management reflects two distinct research strengths while also demonstrating how the university is improve daily life across the region, state and nation. The 2026 ShanghaiRanking Global Ranking of Academic Subjects also show 麻豆原创 is making an impact in Public Administration as the No. 11 program in the nation and Law as the No. 25 program across the U.S.

In April 2023, a few days after senior prom, Gabby Murison 鈥�26 and her family drove 650 miles from New Orleans to Orlando. They鈥檇 vacationed in previous years to the area鈥檚 theme parks, but this time they had just one destination on the itinerary: 麻豆原创. The university interested Murison for its strong film program through the . She also knew 麻豆原创 offered a variety of pathways in case she discovered a new interest.

鈥淚鈥檒l never forget stepping onto Memory Mall,鈥� she says. 鈥淢y thoughts about college changed. I got caught up in this environment of 鈥榳e support each other because we鈥檙e all Knights鈥� and I was ready to move.鈥�

“… I discovered something bigger outside the classroom. I built my world here.”

Moving was nothing new to Murison. Her dad serves in the U.S. Army, so she鈥檇 already lived in eight cities across six states.

鈥淏ut I鈥檇 never been anywhere like 麻豆原创,鈥� she says. 鈥淚 had big goals: to develop my creative side and learn about social media and film. But I discovered something bigger outside the classroom. I built my world here.鈥�

The Curious Freshman Looking for Community

At the beginning, Murison was like most first-year students: a bit uncertain, searching for a connection.

鈥淚 realized quickly that the 670 clubs and organizations at 麻豆原创 need people,鈥� says Murison, who minored in event management. 鈥淎s soon as I got involved, the student population of 70,000 got smaller. It ignited passions I didn鈥檛 know existed.鈥�

“My perspective grew by talking with people … and observing how mentors 鈥� guided others.”

Her first connection came through an academic and community engagement initiative, which she saw as an opportunity to get out of her dorm and become involved in service, which runs in her family of military veterans, educators and nurses. On day one, she asked a fellow member, civil engineering major Luisa Cordova, to go for a walk. Murison learned about life in Venezuela on that walk. She also found a best friend and roommate.

鈥淢y perspective grew by talking with people like Luisa and observing how mentors 鈥� guided others,鈥� Murison says.

A mentor gently persuaded Murison to apply her communication skills to the campus community. Still in her first semester and despite a full plate, Murison volunteered for Spirit Splash during Homecoming Week.

鈥淚t was supposed to be a simple way to pitch in,鈥� Murison says, 鈥渂ut as I guarded the pool, I was struck by the impact students were making by running this big event.鈥�

By her sophomore year, Murison had been named to the executive board for Homecoming.

鈥淢y involvement grew to the point where I鈥檇 see students wearing merchandise I helped design,鈥� she says. 鈥淢y confidence and connections to 麻豆原创 kept expanding.鈥�

A Full-Circle Moment

At the beginning of Murison鈥檚 junior year, Malaret suggested that Murison transition from LEAD to the President鈥檚 Leadership Council (PLC). Murison found PLC to be another way to inspire 麻豆原创 students to make the most of their entire college experience, just as she鈥檇 been doing herself. Around the same time, she discovered an ideal outlet to share her knowledge and growing love for 麻豆原创: as an Undergraduate Admissions Ambassador.

鈥淲hen I was a little girl, I wanted to be Hannah Montana,鈥� she says. 鈥淏eing a tour guide is as close as I鈥檝e come to that dream. Talking about 麻豆原创 to groups became like a performance, except everything I say is true.鈥�

“My advice to students is to funnel your energy into organizations you care about. Make a difference. Grow your work ethic. Have fun.”

During at least 100 tours, Murison spoke with more than 1,000 prospective students and VIP guests. She walked them along Memory Mall, through the 鈥渨e鈥檙e all Knights鈥� environment that changed her view of college, and described firsthand the transformative power of campus involvement.

鈥淢y advice to students is to funnel your energy into organizations you care about,鈥� she says. 鈥淢ake a difference. Grow your work ethic. Have fun. And don鈥檛 be involved for the sake of a resume.鈥�

On one tour in 2025, she met a girl from her high school in Louisiana, an 18-year-old version of herself, with one foot at prom and the other reaching toward the next phase of life.

鈥淚 must have given a decent tour because she just finished her freshman year at 麻豆原创,鈥� Murison says. 鈥淪he鈥檚 [involved on campus] and serves on the Homecoming committee. Isn鈥檛 that amazing? It鈥檚 gratifying to have made an impact, but even better to know that she鈥檚 creating her own path, and a personal story to share with others.鈥�

Murison’s experience reflects the vibrant community and opportunities available across 麻豆原创 鈥� where getting involved can lead to lifelong friendships, new skills and a growing sense of belonging. It’s an experience reflected in 麻豆原创’s Grade A overall rating and its No. 19 ranking for Best Student Life in America and No. 21 for Best College Campuses in America by .

The Accomplished Graduate Ready for the World

In April, 麻豆原创 and Universal Destinations & Experiences launched a Pegasus Partnership to strengthen three decades of collaboration with aligning education with real-world experience, creating career pathways and developing themed innovations.

In April, three years after her first step onto campus, Murison was awarded the Order of Pegasus, 麻豆原创’s most prestigious student award. She was notified that she had received the honor while on a retreat with admission tour guides, with whom she became friends.

鈥淭he honor meant more because they were there to celebrate with me,鈥� she says.

A few weeks later, Murison graduated and finished an event management internship at Universal Orlando Resort, where she further strengthened her ability to prioritize responsibilities and find balance. She now has job offers from several companies in Orlando, though she could envision a move to California to pursue filmmaking or scriptwriting. There will be plenty of time to decide.

鈥淚鈥檓 the kid who watched with awe when the credits rolled at the end of Disney movies,鈥� Murison says. 鈥淏uilding something big from scratch always fascinated me, especially when it involves a team. That鈥檚 what my 麻豆原创 experience has been like. For now, though, I鈥檒l just 鈥� exhale. I want to spend time being 22 for a little while.鈥�

The native Floridian听dreamed of working听in听one someday听and knew 麻豆原创 鈥斕齦ocated听next door to some of the world鈥檚 premiere theme parks with a solid pipeline to the industry 鈥� was her ticket to get there.

Never听mind that at the time of her enrollment to the听听in 2020, a global pandemic听had quite听literally closed the doors on the industry.

Nothing could derail her from her goal.

Today,听the听hospitality management alum is a senior technical coordinator at听听in Orlando, the division of听听that听designs, develops听and produces听immersive theme park attractions,听resorts听and experiences worldwide.

Making a听Bold Move

As a听junior in听high school,听Cortier got her first real glimpse of career options in hospitality when she听attended an industry-focused听summer camp that听Rosen College听hosted at听the听time.听As a senior,听she听focused her听AP听capstone project听on hydroponics in听the theme park industry. She听knew听the project听would听help her听make听connections, because听it听required听a professional mentor.

Cortier took the initiative to听reach out to听,听dean of听Rosen College, who at that time was听interim听chair听of the听college鈥檚听Department of Foodservice and Lodging Management.

Mejia appreciated Cortier鈥檚 interest in the industry and her courage in reaching out. She invited her for a campus tour and connected her to a local hydroponics expert. Cortier鈥檚 bold plan had worked.

鈥淚t is so rare to get a cold call from a high school student who, at such听a young age, was so certain she wanted to build a career in hospitality leadership. You just do not see that kind of passion every day,鈥� says Mejia, who continued to mentor Cortier throughout her time at 麻豆原创. 鈥淏ella continuously challenges and pushes herself past her comfort zone, which is why she is so successful and a model for the students who come after her. I am so proud of her.鈥�

Turning the Unexpected听Into听a听Winning Situation

Cortier鈥痗ontinued to demonstrate that dedication and initiative once she was a full-time student. She was part of a core group who鈥痑ttended鈥痭early every virtual鈥痬eet-and-greet鈥痺ith鈥痜aculty and staff that the Rosen College organized.

鈥淲hen the faculty and staff saw that I was showing up, and they understood the passion that I had to be there, they started inviting me to take part in different events,鈥� says Cortier, who was invited to be a student representative on the Dean鈥檚 Advisory Council, provide college tours for industry leaders and be part of a project team to enhance the student experience post-pandemic.

Meanwhile听she also听joined the Rosen College Leadership Council, became a tour guide with听麻豆原创听Undergraduate听Admissions听and听joined the听student听chapter of the Future Theme Park Leaders Association.听Cortier听also joined听the听听as a member of听the drum line,听and听that鈥檚听where she met her fianc茅,听Erik听Solberg 鈥�24.

Forging a Path and Finding Her Place

When her marching band responsibilities ended in fall 2020, Cortier landed her first part-time job in a local theme park, SeaWorld Orlando. She discovered her love of working in rides and attractions and parlayed that into two summer internships focused on hospitality leadership development at Hersheypark in Pennsylvania and another job at Universal Orlando Resort.

鈥淚听loved听Universal听right away, and I knew听I wanted to ultimately end up there,鈥� Cortier says.

During her last semester of school, Cortier became an intern on the Universal Orlando Resort Operations Safety & Compliance team, and she has been with the company ever since.

In 2023, she made the move from a front-line job to a backstage role with Universal Creative after attending an internal career fair to explore opportunities.

鈥淚 always loved attractions so much,听and听I听didn鈥檛 think I鈥檇 ever want to leave,听but I made the jump to explore something new, and I鈥檓 so glad I did,鈥� says Cortier, who听supports听the听engineering and safety听team听at听Universal听Creative, which听helps bring new听experiences听to life.

Moving Forward,听Giving Back

Cortier听still values听networking, and she has听developed听a passion for helping others find their way.听She听is听involved with听IAAPA, a global听association for the attractions industry,听and serves听on听its听North American Education Committee and听as听chair of听its听Young Professionals听Education听Task听Force.

鈥淩osen College gave me a foundation in hospitality, leadership, operations, teamwork and creating meaningful guest experiences.鈥�
鈥� Bella Cortier

鈥淩osen College听gave me a foundation in hospitality, leadership, operations, teamwork and creating meaningful guest experiences,鈥� Cortier says.听鈥淲hen I get calls听to come back and speak or be part of an event听at Rosen College, I always say yes.听I had people feed into me, and听that鈥檚听my way of giving back 鈥� sharing my experience and talking to students who听are finding听their path.鈥�

Cortier shared her story at the announcement听of听the鈥�, a first-of-its-kind addition to the No. 1 hospitality college in the nation, backed by a $10 million investment from Universal Destinations and Experiences.

This new Pegasus Partnership听is part of 麻豆原创鈥檚听听campaign, a bold mission for the future of the university.

鈥淭he Universal School of Experience Leadership & Innovation unites creativity, technology and the practical application of business, marketing, and guest service to develop tomorrow鈥檚 leaders in themed entertainment and immersive experiences.鈥� 鈥� Mark Woodbury, chairman and CEO of Universal Destinations & Experiences

The first-of-its-kind Universal School of Experience Leadership & Innovation is housed within the Rosen College of Hospitality Management, ranked No. 1 nationally. With the addition of Universal鈥檚 new school and the college鈥檚 School of Hospitality Leadership, students now have access to a dual-school model that brings together experience-focused education with business strategy, operations, and service leadership.

鈥淭he Universal School of Experience Leadership & Innovation unites creativity, technology and the practical application of business, marketing, and guest service to develop tomorrow鈥檚 leaders in themed entertainment and immersive experiences,鈥� says Chairman and CEO of Universal Destinations & Experiences Mark Woodbury.

鈥溌槎乖� was built to power what鈥檚 next for our students, for industry, and for the State of Florida,鈥� 麻豆原创 President Alexander N. Cartwright says. 鈥淭his collaboration with Universal Destinations & Experiences represents our mission at its best, creating an environment where students are learning in direct connection with the people and ideas shaping the future of immersive experiences.鈥�

A First-of-its-Kind Model for Experience Education

The Universal and 麻豆原创 partnership will also support research through a new Hospitality Technology Lab, designed to be a creative sandbox for students to collaborate, test ideas, and gain practical hands-on experience working alongside 麻豆原创 faculty, Universal professionals, and industry stakeholders. Students will gain timely insight that reflects industry needs as part of their education. Built around innovation and interdisciplinary teaming, the lab embeds coursework, student projects, and faculty research in a shared space, equipping graduates with both current skills and the adaptability to lead in a constantly evolving technology ecosystem.

The new school鈥檚 research will build on 麻豆原创鈥檚 existing strengths, applying university expertise to one of the world鈥檚 most dynamic industries. Focus areas for teaching, learning, and research will include:

• Service robotics and human-centered approaches to shape guest and employee interactions
• AR and VR simulation technologies for training, operations, and immersive environments
• AI and digital twins for optimizing and personalizing the guest experience

This work extends a decades-long partnership between 麻豆原创 and Universal rooted in collaboration and shared success. For more than 20 years, Rosen College has served as a key talent pipeline for Universal, with thousands of graduates contributing across its parks, experiences, and operations, alongside hands-on learning opportunities like the 麻豆原创/Universal Creative Lab.

鈥淭ogether with 麻豆原创 we have opened doors for students and helped strengthen our industry with valued talent 鈥� and the next chapter will be even better,鈥� Chief Administrative Officer of Universal Destinations & Experiences John Sprouls says. 鈥淲e鈥檙e creating a distinctive academic home that will expand pathways into fulfilling and dynamic careers.鈥�

鈥淩osen College has long been a global leader in hospitality education, and this next step reflects how our industry is evolving,鈥� says 麻豆原创 Rosen College of Hospitality Management Dean Cynthia Mejia. 鈥淏y strengthening our relationship with our longtime partners at Universal Destinations & Experiences, we are creating a first-of-its-kind two-school model that blends creativity, technology and leadership, preparing students to lead the future of guest experiences.鈥�

Pegasus Partners: Scaling Impact Through Collaboration

As 麻豆原创鈥檚 first entertainment-sector Pegasus Partner, Universal Destinations & Experiences joins a group of industry leaders working with the university to solve real-world challenges, accelerate discovery, and strengthen the workforce talent pipeline. Universal is also the first Pegasus Partner to enter into a master research agreement with 麻豆原创, enabling collaboration at scale and unlocking new opportunities for applied research.

The Pegasus Partners program offers opportunities for select partners to engage across the university in ways that create meaningful value for both organizations. That engagement includes talent development and recruitment, shared research projects, joint ventures and collaborations, strategic philanthropy, and co-location at 麻豆原创.

As the first Pegasus Partner since the start of , 麻豆原创鈥檚 $3.5 billion campaign to accelerate its next era of impact, Universal鈥檚 commitment is a powerful model that combines philanthropy and strategic industry investment to drive innovation, expand opportunity, and fuel shared success.