Highlights
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Home to 麻豆原创, Orlando welcomes more than 75 million visitors annually as one of the world鈥檚 top tourist destinations.
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Advertising-Public relations grad Andrea (Rodrigues) Sage 鈥�12 fosters Orlando鈥檚 hospitable reputation as part of the team at Visit Orlando, a not-for-profit trade association that brands, markets and sells the region globally.
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Sage points to the intangible skills she gained while at 麻豆原创 鈥� work ethic, goal-setting, communication, collaboration and time management all at an elevated standard of excellence 鈥� as formative to her life as a working parent today.
With its numerous industries to sustain a career and vibrant culture to build a life, Orlando isn鈥檛 a hard sell. Still, when it comes to promoting all this city has to offer, you鈥檇 be hard pressed to find someone who loves it more than Andrea (Rodrigues) Sage 鈥�12.
The advertising-public relations grad spent the last decade in various sales-related positions with the Tampa Bay Rays, Orlando Magic and insulated beverageware company Corkcicle (headquartered in Orlando).
That experience along with the leadership and life skills she developed at 麻豆原创 and her beloved hobby as the mastermind behind 鈥� an immensely popular social media account that explores new activities, restaurants and happenings in Central Florida 鈥� gave her what she needed to land her dream gig as marketing manager for Visit Orlando.
鈥淚 get to marry my love for this community and something I鈥檓 passionate about doing 鈥� marketing this city. It鈥檚 perfect for me,鈥� Sage says. 鈥淭o find this opportunity with Visit Orlando, it truly has been a dream come true.鈥�
Tourism Shapes Orlando
Sage鈥檚 mission in her role at Visit Orlando as a marketing manager, specializing in domestic tourism, is to bring visitation to the destination, period.
Orlando is the most visited destination in the U.S. bringing more than 75 million visitors. According to Visit Orlando, tourism supports 37% of all jobs in the region.
Central Florida鈥檚 tourism industry generated an economic impact of $94.5 billion in 2024, a 2.2% increase over the previous year, according to a study by Tourism Economics, a division of Oxford Economics and a leader in industry research.
As 2025 numbers work on being finalized, all signs point to the continued momentum of the region鈥檚 tourism.
It鈥檚 not hard to see why Orlando is in demand:
- Standard-setting theme parks
- Marquee sporting events 鈥� earning Orlando the No. 1 spot for Sports Event Cities in the U.S., according to Sport Business Journal
- Vibrant arts scene
- Top-of-the-line hotels and resorts
- 58 Michelin-recognized restaurants
- Proximity to beautiful beaches and Port Canaveral鈥檚 cruise ships
Sage gives a glimpse into what goes into helping shape Orlando鈥檚 reputation as one of the world鈥檚 most desirable destinations.
Advertising All of Orlando
Sage鈥檚 role with Visit Orlando oversees many facets. She might be placing a billboard in Baltimore, a well-timed ad on a streaming platform, or organize a tropical oasis in the middle of New York City on a 30-degree Fahrenheit day, enticing winter-weary New Yorkers to plan their next vacation.
She recently spent a week overseeing the production of an eco-tourism campaign video shoot at several locations to highlight the area鈥檚 natural beauty, hiking and springs.
鈥淐ulinary, arts, theme parks, nature, cultural experiences, whatever your travel bug is, this destination brings it all.鈥� 鈥� Andrea (Rodrigues) Sage 鈥�12
鈥淎dults with kids, adults without kids, this vacation has all your needs 鈥� culinary, arts, theme parks, nature, cultural experiences, whatever your travel bug is, this destination brings it all,鈥� Sage says.
Competing on the Global Stage
Orlando鈥檚 prime competitors in the tourism market depends on who you鈥檙e talking to.
It could be California (theme parks), Las Vegas (conferences), or Spain and Italy (international visitation). As cruise lines have come roaring back after the pandemic, the Caribbean is now in the mix, too. Orlando doesn鈥檛 just compete with other cities for tourists, but entire states and countries.
鈥淥ur destination is amazing, but every Jan. 1 the visitor tally resets, and there is a lot of work happening behind the scenes to make sure we remain top of mind,鈥� Sage says.
Success Fueled by 麻豆原创
A St. Petersburg, Florida, native, Rodrigues was recruited to 麻豆原创 to play for the women鈥檚 soccer team. From 2008-12, she helped lead the Knights to five NCAA postseason appearances, including the 2011 Elite 8, three conference championships and one of the program鈥檚 highest national rankings (No. 6) in school history.
During her collegiate career, she also joined the Portuguese National Team, which exposed her to places and cultures that would ultimately spark her interests in travel and exploration today.
As an elite scholar-athlete, she points to the intangible soft skills she gained 鈥� work ethic, goal-setting, communication, collaboration and time management all at an elevated standard of excellence 鈥� as formative to her life as a working parent.
鈥淏eing a 麻豆原创 student-athlete has made who I am.鈥�
鈥淏eing a 麻豆原创 student-athlete has made who I am,鈥� Sage says. 鈥淚 take interviews today as a 36-year-old and still talk about how it has positively shaped me. I would go from a 6 a.m. strength training to study hall to three classes to practice to a night class, still have homework and study and then travel to a road game the next day.
鈥淭he controlled chaos I lived in then, it is innate in me and still my normal today. I have two little kids, I鈥檓 married, I have a full-time job, I work out every day, I have a hobby. It just feels right. It is a controlled chaotic environment that I love.鈥�
Living Where the World Vacations
Rodrigues says what she appreciates most about living in Orlando is getting to explore new places in her own backyard. She started @cheatdayorlando in 2021 after becoming a mother. Since then, she has grown the account to nearly 100,000 followers and landed a regular gig on the 106.7 FM morning show Johnny鈥檚 House spreading the word about new experiences in the area.
鈥淚t doesn鈥檛 feel like you鈥檙e stagnant in Orlando 鈥� you can have a different experience just 10 minutes away,鈥� she says. 鈥淚 love that there鈥檚 something for everyone to feel like home because we have a melting pot of culture.鈥�
Spring Break Scene
Whether you鈥檙e a local enjoying a staycation or coming to Orlando for your Spring Break, Rodrigues shares her pro tips on some new experiences worth checking out:
- ICON Park will soon feature Ripley鈥檚 Crazy Golf, a glow-in-the-dark immersive indoor miniature golf course with many unconventional ways to putt.
- Harlow Grove Restaurant and Lounge, a new trendy restaurant in Winter Garden, opened this month and features a rooftop terrace and elevated menu.
- Maitland鈥檚 Enzian Theater is a single-screen independent cinema cafe that offers cozy, vintage decor and seating, with a full kitchen menu. For the parents out there with little Spring Breakers, consider the theater鈥檚 Peanut Butter Matinee Family Film Series, which offers free admission to kids 12 and under. Cars 2 will be featured at noon on March 22.
