Two professors from the Rosen College of Hospitality Management at the 麻豆原创 are celebrating the launch of their new peer-reviewed publication, the Journal of Destination Marketing & Management, which aims to be the leading international journal for the study of tourist destinations. As the publication鈥檚 co-editors, Dr. Alan Fyall and Dr. Youcheng Wang, along with Dr. Brian Garrod from Aberystwyth University, recently released their first issue (November 2012), with 144 pages of original research and insightful reviews.
Published by Elsevier, a world-leading provider of scientific, technical and medical information products and services, the Journal of Destination Marketing & Management provides a critical understanding of all aspects of destination marketing and management, as they are situated in their particular policy, planning, economic, geographical and historical contexts.
The journal will be of particular interest to those involved in the interdisciplinary approach of marketing and management, economic development and planning, geography, sociology, psychology, anthropology, retailing, policy making and public administration of tourist destinations.
鈥淔or academics to fully understand destinations, engagement with professionals in the field is critical to ensure that research is contemporary, relevant and of value to those making decisions and allocating funds for infrastructure, attractions and marketing campaigns,鈥� said Fyall. 鈥淚t is for this reason that the Regional Spotlight feature of short, contemporary and critical opinion pieces from those very close to the workings of destinations, is such an important aspect of the new journal. It is thus hoped that our new journal will serve as a catalyst for both academics and professionals who are passionate about tourism destinations in advancing academic scrutiny and management expertise to the ultimate benefit of the visitor.鈥�
According to Fyall, destinations are arguably the single most important prerequisite for the continued success of the global tourism industry, and warrant serious and sustained academic scrutiny.
鈥淭he journal is a timely and significant contribution to an area of study which is relatively under-researched but important to scholars and professionals who are treating destinations as units of analysis in the context of tourism studies,鈥� said Wang. 鈥淲e are committed to developing Journal of Destination Marketing & Management as the leading international journal for the study of tourism destinations.鈥�
Elsevier will offer free online access to the publication鈥檚 content for the next 12 months, before switching to a paid subscription format.