{"id":150766,"date":"2026-02-10T09:09:19","date_gmt":"2026-02-10T14:09:19","guid":{"rendered":"https:/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766//www.ucf.edu/news/wp-json/wp/v2/posts/150766//news/news/wp-json/wp/v2/posts/150766//?p=150766"},"modified":"2026-02-05T10:11:13","modified_gmt":"2026-02-05T15:11:13","slug":"ucf-alums-influence-on-rise-of-floridas-space-coast","status":"publish","type":"post","link":"https:/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766//www.ucf.edu/news/wp-json/wp/v2/posts/150766//news/news/wp-json/wp/v2/posts/150766//ucf-alums-influence-on-rise-of-floridas-space-coast/news/wp-json/wp/v2/posts/150766//","title":{"rendered":"麻豆原创 Alum&#8217;s Influence on Rise of Florida/news/wp-json/wp/v2/posts/150766/u2019s Space Coast"},"content":{"rendered":"<p>As the executive director at the Space Coast Office of Tourism, <strong>Peter Cranis /news/wp-json/wp/v2/posts/150766/u201984 /news/wp-json/wp/v2/posts/150766/u201988MA </news/wp-json/wp/v2/posts/150766//strong>wants visitors and residents to experience the sense of wonder he feels every day at his job.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>From the rush of a rocket launch to the thrill of catching a wave to the joy of exploring natural and wild spaces /news/wp-json/wp/v2/posts/150766/u2014 all only a 45-minute drive from Orlando /news/wp-json/wp/v2/posts/150766/u2014 Cranis and his team have been a driving force behind the revival of Florida/news/wp-json/wp/v2/posts/150766/u2019s Space Coast as a premium, sought-out destination.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>In recognition for the strides the area has made since he took his leadership role in 2019, Florida Trend recently named him among the state/news/wp-json/wp/v2/posts/150766/u2019s 500 Most Influential People, and <em>Space Coast Daily</news/wp-json/wp/v2/posts/150766//em> chose him the Person of the Year for 2025. But for Cranis, these accolades aren/news/wp-json/wp/v2/posts/150766/u2019t a product of one person/news/wp-json/wp/v2/posts/150766/u2019s merits.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>/news/wp-json/wp/v2/posts/150766/u201cThe awards mean I/news/wp-json/wp/v2/posts/150766/u2019ve hired the right people and allowed them to do what they do best,/news/wp-json/wp/v2/posts/150766/u201d he says.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<figure id=/news/wp-json/wp/v2/posts/150766/"attachment_150769/news/wp-json/wp/v2/posts/150766/" style=/news/wp-json/wp/v2/posts/150766/"max-width: 1200px;/news/wp-json/wp/v2/posts/150766/" class=/news/wp-json/wp/v2/posts/150766/"figure float-left/news/wp-json/wp/v2/posts/150766/"><noscript><img decoding=/news/wp-json/wp/v2/posts/150766/"async/news/wp-json/wp/v2/posts/150766/" width=/news/wp-json/wp/v2/posts/150766/"1200/news/wp-json/wp/v2/posts/150766/" 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src=/news/wp-json/wp/v2/posts/150766/"data:image/news/wp-json/wp/v2/posts/150766//svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E/news/wp-json/wp/v2/posts/150766/" alt=/news/wp-json/wp/v2/posts/150766/"Man in a business suit stands in front of sand dunes and the ocean on a sunny day/news/wp-json/wp/v2/posts/150766/" srcset=/news/wp-json/wp/v2/posts/150766/"data:image/news/wp-json/wp/v2/posts/150766//svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201200%20800%22%3E%3C%2Fsvg%3E 1200w/news/wp-json/wp/v2/posts/150766/" sizes=/news/wp-json/wp/v2/posts/150766/"(max-width: 1200px) 100vw, 1200px/news/wp-json/wp/v2/posts/150766/" data-srcset=/news/wp-json/wp/v2/posts/150766/"https:/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766//www.ucf.edu/news/wp-json/wp/v2/posts/150766//wp-content/news/wp-json/wp/v2/posts/150766//blogs.dir/news/wp-json/wp/v2/posts/150766//20/news/wp-json/wp/v2/posts/150766//files/news/wp-json/wp/v2/posts/150766//2026/news/wp-json/wp/v2/posts/150766//02/news/wp-json/wp/v2/posts/150766//Peter-Cranis-麻豆原创-space-coast-tourism.jpg 1200w, https:/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766//www.ucf.edu/news/wp-json/wp/v2/posts/150766//wp-content/news/wp-json/wp/v2/posts/150766//blogs.dir/news/wp-json/wp/v2/posts/150766//20/news/wp-json/wp/v2/posts/150766//files/news/wp-json/wp/v2/posts/150766//2026/news/wp-json/wp/v2/posts/150766//02/news/wp-json/wp/v2/posts/150766//Peter-Cranis-麻豆原创-space-coast-tourism-300x200.jpg 300w, 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https:/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766//www.ucf.edu/news/wp-json/wp/v2/posts/150766//wp-content/news/wp-json/wp/v2/posts/150766//blogs.dir/news/wp-json/wp/v2/posts/150766//20/news/wp-json/wp/v2/posts/150766//files/news/wp-json/wp/v2/posts/150766//2026/news/wp-json/wp/v2/posts/150766//02/news/wp-json/wp/v2/posts/150766//Peter-Cranis-麻豆原创-space-coast-tourism-360x240.jpg 360w/news/wp-json/wp/v2/posts/150766/" data-src=/news/wp-json/wp/v2/posts/150766/"https:/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766//www.ucf.edu/news/wp-json/wp/v2/posts/150766//wp-content/news/wp-json/wp/v2/posts/150766//blogs.dir/news/wp-json/wp/v2/posts/150766//20/news/wp-json/wp/v2/posts/150766//files/news/wp-json/wp/v2/posts/150766//2026/news/wp-json/wp/v2/posts/150766//02/news/wp-json/wp/v2/posts/150766//Peter-Cranis-麻豆原创-space-coast-tourism.jpg/news/wp-json/wp/v2/posts/150766/"><figcaption class=/news/wp-json/wp/v2/posts/150766/"figure-caption/news/wp-json/wp/v2/posts/150766/">麻豆原创 two-time communications grad Peter Cranis was been recognized among the state/news/wp-json/wp/v2/posts/150766/u2019s 500 Most Influential People.</news/wp-json/wp/v2/posts/150766//figcaption></news/wp-json/wp/v2/posts/150766//figure>/news/wp-json/wp/v2/posts/150766/n<p>The two-time <a href=/news/wp-json/wp/v2/posts/150766/"https:/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766//www.ucf.edu/news/wp-json/wp/v2/posts/150766//degree/news/wp-json/wp/v2/posts/150766//communication-ba/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766/">communications</news/wp-json/wp/v2/posts/150766//a> alum and <a href=/news/wp-json/wp/v2/posts/150766/"https:/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766//www.ucf.edu/news/wp-json/wp/v2/posts/150766//location/news/wp-json/wp/v2/posts/150766//nicholson-school-of-communication-and-media/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766/">Nicholson School of Communication and Media</news/wp-json/wp/v2/posts/150766//a> Hall of Famer also served as an adjunct professor in both Nicholson and the <a href=/news/wp-json/wp/v2/posts/150766/"https:/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766//www.ucf.edu/news/wp-json/wp/v2/posts/150766//college/news/wp-json/wp/v2/posts/150766//rosen-college-hospitality-management/news/wp-json/wp/v2/posts/150766///news/wp-json/wp/v2/posts/150766/">Rosen College of Hospitality Management</news/wp-json/wp/v2/posts/150766//a>.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>Here he shares his experiences and knowledge.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p><strong>On the growing popularity of The Space Coast:</news/wp-json/wp/v2/posts/150766//strong></news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>Our tourist development tax (TDT) hit a record $26 million in 2025 /news/wp-json/wp/v2/posts/150766/u2014 up $10 million since 2019. I can/news/wp-json/wp/v2/posts/150766/u2019t deny we have things here that no one else has /news/wp-json/wp/v2/posts/150766/u2014 to the north, we can watch space launches and cruise ships heading out. If I want to clear my head at lunchtime, I can go across the street to put my toes in the sand or walk around a maritime hammock. But attracting tourists isn/news/wp-json/wp/v2/posts/150766/u2019t easy /news/wp-json/wp/v2/posts/150766/u2014 even for a bucket-list destination along 70 miles of beaches.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p><strong>On getting creative to address challenges:</news/wp-json/wp/v2/posts/150766//strong></news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>Competition is our biggest challenge. People can visit beaches all around the state, from the Keys to Jacksonville and around the Gulf Coast to the Panhandle. Keep in mind the marketing budgets in larger destinations can be 10x higher than ours. So, everything we do has to be effective in engaging travelers.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p><strong>On the different eras of /news/wp-json/wp/v2/posts/150766/u201cthe Space Coast/news/wp-json/wp/v2/posts/150766/u201d: </news/wp-json/wp/v2/posts/150766//strong></news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>The term /news/wp-json/wp/v2/posts/150766/u201cSpace Coast/news/wp-json/wp/v2/posts/150766/u201d isn/news/wp-json/wp/v2/posts/150766/u2019t new. For years, people associated it with the Apollo era, back when visitors would come in hopes of meeting an astronaut. As the shuttle program wound down, there were assumptions that everything here would shut down with it. That became another big challenge: educating travelers that we/news/wp-json/wp/v2/posts/150766/u2019ve modernized with really nice hotels and we/news/wp-json/wp/v2/posts/150766/u2019ve moved into a new phase.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<blockquote><p>/news/wp-json/wp/v2/posts/150766/u201cNo other destination has an active space center and miles of world-class beaches./news/wp-json/wp/v2/posts/150766/u201d</news/wp-json/wp/v2/posts/150766//p></news/wp-json/wp/v2/posts/150766//blockquote>/news/wp-json/wp/v2/posts/150766/n<p><strong>On reviving /news/wp-json/wp/v2/posts/150766/u201cthe Space Coast/news/wp-json/wp/v2/posts/150766/u201d:</news/wp-json/wp/v2/posts/150766//strong></news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>The first thing I wanted us to figure out when I started in 2019 was this: How do we excite potential visitors again? We decided to lean back into /news/wp-json/wp/v2/posts/150766/u201cSpace Coast/news/wp-json/wp/v2/posts/150766/u201d because those words say it all. No other destination has an active space center and miles of world-class beaches. So, we positioned that message with specific locations /news/wp-json/wp/v2/posts/150766/u2014 /news/wp-json/wp/v2/posts/150766/u201cMelbourne on Florida/news/wp-json/wp/v2/posts/150766/u2019s Space Coast/news/wp-json/wp/v2/posts/150766/u201d or /news/wp-json/wp/v2/posts/150766/u201cTitusville on Florida/news/wp-json/wp/v2/posts/150766/u2019s Space Coast./news/wp-json/wp/v2/posts/150766/u201d It/news/wp-json/wp/v2/posts/150766/u2019s a natural jumpstart into our exclusive story. And now, with SpaceX and Blue Origin, we have as many as 10 launches a month. What had become old is new again /news/wp-json/wp/v2/posts/150766/u2014 only better.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p><strong>On lessons learned in boosting your brand:</news/wp-json/wp/v2/posts/150766//strong></news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>I worked 16 years with Visit Orlando, and we spent a lot of energy trying to brand Orlando apart from the theme parks. It took until probably 2012 until travelers globally really knew Orlando. That/news/wp-json/wp/v2/posts/150766/u2019s the nature of marketing. Be patient. When you think about it, 麻豆原创 followed a similar trajectory to national recognition.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p><strong>On the unforgettable lesson he learned as a 麻豆原创 student: </news/wp-json/wp/v2/posts/150766//strong></news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>I was a journalism guy, the sports editor of 麻豆原创/news/wp-json/wp/v2/posts/150766/u2019s student newspaper, <em>The Central Florida Future</news/wp-json/wp/v2/posts/150766//em>. I/news/wp-json/wp/v2/posts/150766/u2019d call people and say, /news/wp-json/wp/v2/posts/150766/u201cThis is Peter from <em>The Future</news/wp-json/wp/v2/posts/150766//em>,/news/wp-json/wp/v2/posts/150766/u201d which immediately got their attention. One class, organizational communication, gave me a look into the real world of business. For a group project, we went to a company to ask leaders and employees, separately, about communication. The employees said communication wasn/news/wp-json/wp/v2/posts/150766/u2019t so great. The leaders said it was fine. In fact, they shut down our presentation. I/news/wp-json/wp/v2/posts/150766/u2019ve applied that lesson to my own work /news/wp-json/wp/v2/posts/150766/u2014 encourage communication and listen with an open mind.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p><strong>On the (hopefully) lasting lesson he shared as a 麻豆原创 adjunct professor:</news/wp-json/wp/v2/posts/150766//strong></news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>I/news/wp-json/wp/v2/posts/150766/u2019d tell students to use their voices. Don/news/wp-json/wp/v2/posts/150766/u2019t be passive. During my career in tourism, I/news/wp-json/wp/v2/posts/150766/u2019ve learned a lot from young graduates and interns. Your thoughts matter. Also, learn everything possible about business in school. Some of it might seem irrelevant, but you never know when that knowledge will benefit you. Look at me.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p><strong>On his job being very, very personal:</news/wp-json/wp/v2/posts/150766//strong></news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n<p>When I was 14 our family moved from Connecticut to Melbourne, Florida. I spent a lot of time at the places we/news/wp-json/wp/v2/posts/150766/u2019re talking about now /news/wp-json/wp/v2/posts/150766/u2014 the beach, Merrit Island National Wildlife Refuge, Lori Wilson Park. When the opportunity came up to return and live near my mom who/news/wp-json/wp/v2/posts/150766/u2019d been in the same house all those years, it was emotional for me. I never thought I/news/wp-json/wp/v2/posts/150766/u2019d have a business life along the Space Coast, but /news/wp-json/wp/v2/posts/150766/u2014 divine intervention. It/news/wp-json/wp/v2/posts/150766/u2019s another reason I/news/wp-json/wp/v2/posts/150766/u2019m in awe every day, and why I want as many people as possible to come and be awed, too. Once you/news/wp-json/wp/v2/posts/150766/u2019ve experienced this, you/news/wp-json/wp/v2/posts/150766/u2019ll be back.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n","protected":false},"excerpt":{"rendered":"<p><strong>Peter Cranis /news/wp-json/wp/v2/posts/150766/u201984 /news/wp-json/wp/v2/posts/150766/u201988MA</news/wp-json/wp/v2/posts/150766//strong> has helped re-ignite tourism along Florida/news/wp-json/wp/v2/posts/150766/u2019s Space Coast, a region that/news/wp-json/wp/v2/posts/150766/u2019s renewed, fresh, and for the communications alum, personal.</news/wp-json/wp/v2/posts/150766//p>/news/wp-json/wp/v2/posts/150766/n","protected":false},"author":98,"featured_media":150767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[15992],"tags":[1490,3393,4068,4758,202],"tu_author":[],"class_list":["post-150766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni","tag-economy","tag-nicholson-school-of-communication-and-media","tag-rosen-college-of-hospitality-management","tag-tourism","tag-alumni"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v27.3) - 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