It was \u201clights, camera, action!\u201d for students in Dr. H.G. Parsa\u2019s Restaurant Management class at the Rosen College of Hospitality Management.\u00a0 They were charged with the task of producing a 60-second mock commercial with a hospitality context.<\/p>\n
Dr. Parsa explains, \u201cIt was a creative project designed so that students would appreciate and understand marketing principles and promotion strategies.\u00a0 They conceived the idea, executed it and presented it to the class.\u201d<\/p>\n
Creative juices flowed and student Chris Regan\u2019s video for the fictional \u201cBuddy\u2019s Restaurant\u201d took first prize.\u00a0 The senior majoring in Hospitality Management decided to work solo and called upon the talents of his friends Ian Hilton and Paul Boyd to act in the advertisement. \u00a0Regan shares, \u201cMy buddies and I always come up with little ideas that would be funny for a video and this was just one that we had in our back pocket for a while.\u201d<\/p>\n
The commercial advertises a meal combo at Buddy\u2019s Restaurant. \u201cMy parents always call me Buddy,\u201d shares Regan.\u00a0 He staged the scene in a typical break room; a setting that Regan felt his target market would be familiar with.\u00a0 \u201cI set up an everyday situation but then allowed the story to take a 90-degree turn that no one expected.\u00a0 I think that is what makes a good commercial stand out \u2013 it\u2019s more memorable.\u201d<\/p>\n
Regan has edited video for various production companies and enjoyed a TV Productions class in high school.\u00a0 His acting experience was limited to a couple of plays in middle school, but his natural talent is apparent in the commercial.<\/p>\n
A panel of Rosen College judges concluded that Regan\u2019s commercial stood out among the others in the class.\u00a0 Judges included: Associate Dean of Administration and Finance, Dr. Tadayuki Hara; Chair of the Foodservice & Lodging Management Department, Dr. Joe Hutchinson; and Ph.D. Candidate, Mr. Milos Bjosic.<\/p>\n