{"id":89348,"date":"2019-08-02T11:07:46","date_gmt":"2019-08-02T15:07:46","guid":{"rendered":"https:\/\/www.ucf.edu\/news\/?p=89348"},"modified":"2019-08-05T14:03:17","modified_gmt":"2019-08-05T18:03:17","slug":"6-things-know-themed-experiences","status":"publish","type":"post","link":"https:\/\/www.ucf.edu\/news\/6-things-know-themed-experiences\/","title":{"rendered":"6 Things You Should Know About Themed Experiences"},"content":{"rendered":"

Ever wondered how The Walt Disney Company or Universal designs a new park? There are so many bits and pieces to creating an immersive world that it might seem like magic, but there is a process that goes into creating every aspect \u2014 from the smallest sign to the biggest ride. And despite how intricate and whimsical it may seem, the process of creating a theme park \u2014 or any \u201cthemed experience\u201d \u2014 can be dissected and learned.<\/p>\n

A themed experience tells a story by creating an immersive narrative environment that is based on a popular book or film or an original story.<\/p><\/blockquote>\n

Just ask Peter Weishar, 麻豆原创\u2019s new professor of themed experiences.<\/p>\n

He was previously the director of the Themed Experience Institute at Florida State University (an institute he founded as their dean of the College of Fine Arts). Before that, he was dean of entertainment arts at the Savannah College of Art & Design, where he also founded the Master of Fine Arts in Themed Entertainment degree program.<\/p>\n

His next move? Paving a path for themed entertainment education at 麻豆原创. Through hands-on and theoretical instruction, he will teach students how to design and produce themed experiences \u2014 a brand new discipline at 麻豆原创.<\/p>\n

So what should you know about the themed-experiences industry before hitting the books? Weishar gave us his take as an industry insider, a notable academic\u00a0and<\/em> a fan. Some of his favorite themed experiences are the Avatar Flight of the Passage ride at Disney\u2019s Animal Kingdom, The Wizarding World of Harry Potter at Universal Parks & Resorts, and Sea World\u2019s Discovery Cove.<\/p>\n

\u201cI\u2019m fascinated by all kinds of themed experiences,\u201d says Weishar. \u201cThat is why I have devoted so much of my career to the industry.\u201d<\/p>\n

    \n
  1. Themed experiences are more than just theme parks<\/strong><\/li>\n<\/ol>\n

    A themed experience tells a story by creating an immersive narrative environment that is often based on a popular book or film, but can also tell an original story or alternative storyline within an intellectual property. Walt Disney World or Universal Studios probably comes to mind when reading that definition, but a themed experience can occur at any<\/em> establishment. Retail spaces, restaurants, museums, libraries, zoos and aquariums can all fit into this category \u2014 as long as they have created unique, themed environments that guests can explore.<\/p>\n

    This is why Weishar calls these establishments \u201cthemed experiences\u201d instead of the more limiting term \u201cthemed entertainment.\u201d A themed-entertainment venue is always a themed experience, but a themed experience can do much more than entertain.<\/p>\n

      \n
    1. Themed entertainment has its own international association<\/strong><\/li>\n<\/ol>\n

      Like other industries, the themed-experiences industry has professional organizations that aim to further it. One that Weishar is a member of is the Themed Entertainment Association, a nonprofit organization that brings together creators, developers, designers and producers of themed experiences from around the world. Founded in 1991, TEA has more than 1,300 members. Weishar is also chair of the TEA Academic Network, which he calls \u201ca community of researchers, educators and academics dedicated to [improving] the quality of student preparedness to enter the themed entertainment and experience industry.\u201d<\/p>\n

        \n
      1. \u00a0There are many jobs for creatives in themed-experience companies<\/strong><\/li>\n<\/ol>\n

        Weishar encourages creative recent graduates to look into the themed entertainment industry for potential jobs, as the companies employ thousands to work on their frequent, large-scale projects. Universal Orlando is estimating its new Epic Universe will create 14,000 jobs. Walt Disney Imagineering, the sector of The Walt Disney Company that creates its iconic theme parks, has more than 100 types of positions in its ranks alone. These positions include writers, lighting professionals, graphic designers, animators, programmers, producers and puppeteers.<\/p>\n

          \n
        1. The future of the industry is bright<\/strong><\/li>\n<\/ol>\n

          With the continuous expansions and profitability of theme parks, many retail and dining venues are also embracing what Weishar calls \u201cthe experience economy.\u201d The term originated in the book The Experience Economy: Work Is Theater & Every Business a Stage<\/em>, in which authors B. Joseph Pine II and James H. Gilmore write, \u201cFuture economic growth lies in the value of experiences and transformations \u2014 goods and services are no longer enough.\u201d In short, as today\u2019s consumers desire personal and memorable experiences when shopping, more businesses will turn to creating themed experiences.<\/p>\n

            \n
          1. Despite the industry\u2019s success, themed experience classes are rare \u2014 for now<\/strong><\/li>\n<\/ol>\n

            Weishar says the themed-experience industry can be compared to the film industry \u2014 they both use props, lighting, scripts and other elements to tell stories. However, there is one key difference between them: \u201cThere are only about six to nine universities in North America that teach classes or have degree programs in the themed experience discipline, but there are well over 1,200 film schools.\u201d Weishar strives to help fill this academic gap by continuing to advocate for themed experience research and curriculum \u2014 and by contributing his knowledge to 麻豆原创 in the years to come.<\/p>\n

              \n
            1. 麻豆原创 is perfectly positioned for students seeking an education in themed experiences<\/strong><\/li>\n<\/ol>\n

              While Weishar is still in the process of designing the themed-experience courses for 麻豆原创, he believes that 麻豆原创 will be a great institution to provide them. Why? \u201cBecause Central Florida is the hub of the international themed-entertainment industry. And 麻豆原创 has the ideal combination of students, faculty, leadership, resources and a prime location,\u201d he says. The numbers back him up, with five of the 10 most visited theme parks in the world located minutes away from the university. The area\u2019s reputation will only enhance with Disney\u2019s Star Wars: Galaxy\u2019s Edge at Hollywood Studios set to open later this month and Universal\u2019s Epic Universe in the works. Thus, 麻豆原创 students have easy access to internship and job opportunities with these top themed-experience companies, as well as the opportunity to have industry professionals mentor them as they progress through their courses.<\/p>\n","protected":false},"excerpt":{"rendered":"

              From Universal Orlando\u2019s Epic Universe to Rainforest Cafe, here\u2019s the rundown on the themed-experiences industry \u2014 and how 麻豆原创 students will be poised to lead it.<\/p>\n","protected":false},"author":40,"featured_media":101599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"lazy_load_responsive_images_disabled":false,"footnotes":"","_links_to":"","_links_to_target":"","_wp_rev_ctl_limit":""},"categories":[3],"tags":[17023,4165],"tu_author":[],"class_list":["post-89348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts","tag-college-of-arts-and-humanities","tag-school-of-performing-arts"],"yoast_head":"\n6 Things You Should Know About Themed Experiences<\/title>\n<meta name=\"description\" content=\"From Universal Orlando\u2019s Epic Universe to Rainforest Cafe, here\u2019s the rundown on the themed-experiences industry \u2014 and how 麻豆原创 students will be poised to lead it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ucf.edu\/news\/6-things-know-themed-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Things You Should Know About Themed Experiences\" \/>\n<meta property=\"og:description\" content=\"From Universal Orlando\u2019s Epic Universe to Rainforest Cafe, here\u2019s the rundown on the themed-experiences industry \u2014 and how 麻豆原创 students will be poised to lead it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ucf.edu\/news\/6-things-know-themed-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 News | 麻豆原创 Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/麻豆原创\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-02T15:07:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-05T18:03:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ucf.edu\/wp-content\/blogs.dir\/20\/files\/2018\/08\/universal-epic-universe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura J. 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