麻豆原创

Typography

Typography, along with layout, photography and written content, is an important component in successfully communicating our brand. 麻豆原创鈥檚 primary fonts are Gotham and Knockout.

 

Main Fonts

Gotham聽is a sans serif font with geometric proportions, optimized for readability at small scales. Available in multiple weights, it is聽equally ideal聽for bold headlines or detailed technical information.

The font聽should be used for large run, external communications such as advertising, brochures and event posters. It is not essential to use Gotham for the content in everyday聽communications such聽as memos or letters. You may use alternative fonts such as Arial, Helvetica or Cambria for these purposes.

A limited聽number聽of discounted Gotham font licenses are available for purchase by 麻豆原创 communicators only.聽

Knockout’s nine-width, four-weight family offers a range of bold, modernist voices. With the functional benefits of a family that鈥檚 well-organized, and the visual appeal of styles that are individually designed, Knockout provides a 鈥渟ituational鈥� approach to type design allowing for more varied and interesting designs.

This font should be used to display type at large sizes for titles, headings, pull quotes, and other eye-catching elements.