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An Epic Adventure

麻豆原创 alums play roles in creating the latest attractions for the theme park capital of the world.

An artist conceptual rendering of Universal Epic Universe

In mid-2025, Central Florida residents and tourists can experience new thrills with the opening of Universal Orlando Resort鈥檚 Universal Epic Universe. The expansive theme park contains five distinct worlds that immerse guests in familiar stories and fresh narratives.

Teams across Universal Creative, including several Knights, have meticulously crafted every detail of each world. All theme park lovers since childhood, these alums merge their personal, academic and professional backgrounds to create the awe-inspiring sites.

Here鈥檚 how.


An artist conceptual rendering of Celestial Park

Celestial Park

As the nexus of Epic Universe, Celestial Park is an astronomy-inspired hub that provides portals to the other worlds. The attraction includes a roller coaster, carousel ride, entertainment, themed dining and shopping. At the edge of Celestial Park is the 500-room Universal Helios Grand Hotel.

鈥淚t鈥檚 so mind-blowing what we鈥檙e doing here for every single land, [but] I think the really unique one is going to be Celestial Park just because it鈥檚 our own story we鈥檝e created,鈥 says Frances Franceschi 鈥15, a production designer for Universal Creative and an architecture alum.

Master plans for Epic Universe began in 2017. The early stages of planning were driven by design, including considerations for space allocation and the types of attractions that would be included across the worlds, Franceschi says.

鈥淵ou dedicate a lot of extra time to get these jobs done and all of that becomes worth it when you see [someone experience] something that you helped build. It鈥檚 just so rewarding,鈥 she says.


A artist conceptual rendering of Frankenstein and other monster in Dark Universe

Dark Universe

Monsters from classic Universal Pictures films and new spooky creations are brought to life in Dark Universe. Through the ride Monsters Unchained: The Frankenstein Experiment, guests join a demonstration gone wrong as creatures, such as Dracula and the Wolf Man, turn against their creator, Victoria Frankenstein.

鈥淓ven though we鈥檙e using the most advanced animated figures, a lot of their movements were performance-captured from real people, which makes them feel more [genuine] and natural,鈥 says Greg Hall 鈥09, a creative director for Universal Creative and a visual language (now digital media) alum.

Hall and his team collaborate with experts at Universal Pictures, including Steven Spielberg, and leverage new technologies to create authentic, fear-driven experiences.

鈥淲e designed the queue as part of the story [to] build up [anticipation and] why you should be afraid of these monsters,鈥 Hall says. 鈥淚t鈥檚 a bigger payoff when you鈥檙e in the ride and the events happen.鈥


A artist conceptual rendering of kids looking at a dragon

How to Train Your Dragon 鈥 Isle of Berk

Guests discover an island where Vikings and fire-breathing dragons exist in harmony at Isle of Berk. Among its attractions is the Untrainable Dragon show, which reimagines the production from Universal Beijing Resort.

鈥淵ou鈥檙e transitioning that presentation to a new audience. The level of technology, puppetry [and] music, use of media and how guests take in the show is something that鈥檚 completely different,鈥 says theatre alum Patrick Braillard 鈥14MA, a senior show writer for Universal Creative and an adjunct instructor in 麻豆原创鈥檚 themed experience program.

Show writers use extensive research and great attention to detail to not only create scripts for shows, but also dialogue for characters in the park, and the language used in back- and front-of-house experiences for guests, Braillard says.


A artist conceptual rendering of toadstool cafe in Super Nintendo World

SUPER NINTENDO WORLD

The sights and sounds of beloved video games and characters come to life through SUPER NINTENDO WORLD. Across Super Mario Land and Donkey Kong Country, gamers unite as they track their progress on interactive experiences with Power-Up Bands, which are radio frequency identification silicone slap bracelets that feed into a land-wide leaderboard.

鈥淵ou have a physical set around you, [but] you鈥檙e in a [virtual reality] 鈥 playing real-time video games, and it鈥檚 never the same. You and the players next to you can change the outcome. There鈥檚 this different level of immersion,鈥 says Chris Bromby 鈥00, director of immersive experiences for Universal Creative and an art alum.

With Universal Studios Japan and Hollywood already home to Super Nintendo attractions 鈥 which Bromby also helped create 鈥 Universal Orlando Resort will offer its own versions of existing rides, such as Mario Kart: Bowser鈥檚 Challenge and Mine-Cart Madness, along with a few unique experiences.


A rendering of the Wizarding World of Harry Potter - Ministry of Magic

The Wizarding World of Harry Potter 鈥 Ministry of Magic

Ministry of Magic is an extension of widely popular The Wizarding World of Harry Potter environments at Universal
Orlando Resort鈥檚 existing properties. Most of the world is based in 1920s Paris, the setting of the second Fantastic Beasts spinoff film.

It鈥檚 a new visual language and things are a bit more refined, rather than the unique architecture of Hogsmeade and
Diagon Alley. But it will still feel familiar because it鈥檚 from the same hands that created all these things that the guests know and love,鈥 says Scott Verble 鈥14, an assistant director and executive producer for Universal Creative and a hospitality management alum.

Producers like Verble work across disciplines to define and execute the creative intent of themed experiences. This new world also extends to the 1990s British Ministry of Magic with the Harry Potter and the Battle at the Ministry ride.

鈥淭he scale of this project is awesome [and] the fact that it鈥檚 [part of ] a new theme park in Orlando, which happens so rarely, is a really special opportunity to be a part of,鈥 Verble says.

Left to Right: Patrick Braillard, Frances Franceschi, Greg Hall, and Scott Verble

Left to right: Patrick Braillard ’14MA, Frances Franceschi 鈥15, Greg Hall ’09, and Scott Verble ’14